Since theaters reopenings in late August that would ultimately be the second-best domestic gross during the pandemic After Tenet‘s current $55.1M and ahead of New Mutants’ current $23.5M and Unhinged‘s $20.8M. Sources say this sleeper could make its way to $30M at the domestic box office, which would be marvelous in this environment. Indicative that families, another demo that studios shied away from during the pandemic, yearn to get out of the house and head to the movies, is 101 Studios’ The War With Grandpa which in its fifth weekend is 19% with $1.5M in its 5th weekend with $13.5M. 5, with spots also running on college football, FX’s Fargo, AMC’s Fear of the Walking Dead, and targeted drama/thriller/arthouse fans on digital. Focus placed an early TV spot during NBC’s Joe Biden Town Hall on Oct. To date, the trailer has yielded 26.6M view. Focus was also running it on Tenet during its opening weekend over Labor Day. The Let Him Go trailer launched on the season finale of Costner’s Yellowstone series on Aug. The best hardtop theatre for the Thomas Bezucha directed and written feature was the Palladium in San Antonio with close to 10K in the second spot. The top gross for Let Him Go was the Five Drive-In in Toronto, Canada with $12,6K. “People want to get out and do things,” added Bunnell. Typically it’s the suburbs seeing more moviegoing than the actual city itself (i.e. It’s not a ton of business, but at least it’s a pulse. In sum, Texas has handled theatrical reopenings well, sparking business overall for pics at the box office. The Costner-Lane crime thriller based on Larry Watson’s bestselling novel grossed prominently this past weekend in the South and the West with Focus reporting that the pic’s top DMAs were Dallas (5.5% of weekend B.O.), Phoenix (3.8%), Houston (3.4%), Los Angeles/Orange County (3.1%), Salt Lake City (2.4%), Austin, San Francisco, New York (each 1.8%), San Antonio and Sacramento (both at 1.7% each). 1, last weekend being Amblin’s Come Play, “We’re thrilled to have our second film open at No.1 in back-to-back weekends and equally excited to see audiences coming back to theaters to watch the caliber of storytelling from Kevin, Diane and Lesley on the big screen.” notch of having two movies open back-to-back at the weekend B.O. In an earlier note sent out to press, Bunnell beamed about the specialty label’s B.O. 'Book Club: The Next Chapter' Sets Peacock Premiere Date
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